So what is Dirt is Good?
Dirt is Good is our drive to create a coordinated movement for a more play-friendly world. We want to address the fact that modern life is squeezing out time and space to play. Technology, a lack of time or safe spaces to play and poverty all mean children have less opportunity to get outdoors and lose themselves in play.
Why is this a problem? Because real play, the kind of unstructured, creative, imaginative and immersive play that isn’t directed by adults, is vital to every child’s physical, emotional, cognitive and social development.
Dirt is Good is a movement that celebrates the joy of real play, going outside and getting dirty. It unites 78 countries worldwide encouraging parents, educators, health and play workers and policy makers to work together to give every child around the world the freedom to play and get dirty, every day.