Dirt Is Good celebrates the power and joy of getting outside in childhood through new campaign 'It Starts Outside'

Getting active is proven to help improve children's mental wellbeing. Yet new figures from Sport England’s Active Lives 2024-25 survey reveal that across England, girls are 22% less likely than boys to be active outdoors outside school – a gap that begins in primary school and persists across regions.

In London, that widens to 26%, despite being...Read more