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It Starts Outside

IT STARTS OUTSIDE TERMS & CONDITIONS IN GREAT BRITAIN

WEB-BASED ENTRY

  1. This promotion is open to residents of Great Britain aged 18 years or over.

  2. The following are not eligible to enter this Promotion: employees of the Promoter, their families, agents or anyone professionally connected with the promotion.

  3. The Promotion is administered and run by Unilever UK Limited and is not in any way sponsored, endorsed or administered by, or associated with Arsenal. By entering the prize draw, you acknowledge that The Arsenal Football Club Limited (company number 109244) shall not have any liability to you in connection with this Promotion.

How to Enter

  1. To enter, share a photo on Instagram on your feed of you getting outside as a child with the #ItStartsOutside.

  2. The opening date for entries is 00:00 GMT on 08.03.2026 and the closing date for receipt of entries is 17:00 GMT on 24.03.2026.

6. No purchase necessary; internet access and a valid Instagram account is required.

7. Entrants must have their Instagram privacy settings on public for the duration of the competition to enable @wearedirtisgood to view their entry post.

Entry Requirements

  1. The promotion is limited to two entries per person on Instagram. No entrant may win more than one prize. Prizes are limited to one per household.

  2. Any use by entrants of multiple identities or identities other than their own to enter this Promotion will be disqualified and any prize entitlement will be void. The Promoter reserves the right to determine, in its sole and absolute discretion, whether an entrant has already submitted an entry and to disqualify any subsequent entries or prize entitlement.

  3. Automated entries, scripts, or entries made through bots, AI systems, or any other automated means are prohibited. The Promoter reserves the right to verify entries, including through CAPTCHA or other human verification tools, and to disqualify any entry suspected of being generated or assisted by automated technology. The Promoter’s decision regarding the validity of any entry shall be final and made in its sole discretion.

  4. If any group of people elects to collaborate on a submission, they are required to designate one person as the agent of the group to enter the promotion, agree to these terms and conditions and accept the prize on behalf of the group.

  5. Each entry:

  6. must be suitable for display and publication online and should not be obscene or indecent (including but not limited to nudity, pornography or profanity), it must not contain defamatory statements or words or symbols that are offensive either generally or to individuals of a certain race, ethnicity, religion, sexual orientation or socioeconomic group. It must not include threats to any person, place, business or group, it must not invade privacy or other rights of any person, firm or entity, and it must not in any other way violate applicable laws and regulations or network standards;

  7. must not contain or refer to any products other than those of Unilever and it must not contain or reference any third party trade marks or logos (other than those of Unilever unless such inclusion is merely incidental and is not unduly prominent and as long as it is included with due cause and in such a way that it does not take unfair advantage of any third party trade marks; and

  8. must be the entrant’s own work and must not contain any copyright protected works (other than as owned by the entrant). It must not contain or be generated by Artificial Intelligence.

  9. If anyone other than you appears in your entry, you must have their permission to use their name and/or likeness in the manner contemplated by this promotion.

  10. If you submit an entry that includes material the rights in which are owned by a third party, including intellectual property rights such as copyright and trade marks, you will be responsible for any legal action that party may take against you.

  11. By submitting your entry, you grant us a perpetual, worldwide, non-exclusive, royalty-free, sub-licensable and transferable licence to use, reproduce, distribute, and make derivative works of your entry in any media and through any media channel.

  12. Entrants shall indemnify and hold the Promoter and their respective affiliates, directors, agents, or other partners ("the Indemnitees") harmless from any claims, actions, proceedings, costs (including reasonable legal fees) and expenses brought or asserted by a third party against any of the Indemnitees arising as a result of the Promoter's use of the entrant's submission including but not limited to any breach of third party intellectual property rights.

  13. By participating in this promotion, you agree to release, discharge and hold us harmless from any and all injuries, liability, losses and damages of any kind resulting from your participation in this promotion (save that nothing shall limit our liability for fraud, or for death or personal injury caused by our negligence).

  14. Responsibility is not accepted for entries lost, damaged or delayed as a result of any network, computer hardware or software failure of any kind.

Prizes

  1. Each prize winner will receive 2x general admission tickets to the Arsenal Women vs Tottenham Hotspur Women (North London Derby) on Saturday 28th March 2026 at the Emirates Stadium. No travel or accommodation is included.

20. There will be 220 winners. Each winner will win:

· 2 x general admission tickets to the Arsenal Women vs Tottenham Hotspur Women (North London Derby) which will be at 17:30 GMT on Saturday 28th March 2026 at the Emirates Stadium.

  1. Prize Tickets specifics:

a. Allocation of all prize tickets will be at the sole discretion of the Promoter. Winners will receive tickets only valid for the specified date.

b. All ticket prizes include the tickets only and does not cover any costs related to travel, accommodation, food, drinks, or any expense of any kind.

c. Winners shall remain at all times responsible for their guest (who is the additional ticket holder).

d. Use of the tickets is subject to the terms and conditions on the tickets and the regulations in force at the applicable venue (Ticket Terms & Conditions - Mens | Arsenal.com). The tickets may not be resold under any circumstances.

e. The prize tickets are non-exchangeable, non-transferable, and non-refundable and there is no cash alternative in whole or in part unless otherwise stated above.

Selection of Winners

  1. All valid entries received on or before the closing date will be entered into a random number generator. The first 220 entries drawn at random will each win a prize.

  2. If, after a winner has been selected, the Promoter reasonably determines that the winning entry was made, generated, or assisted by automated means (including but not limited to AI systems or bots), or otherwise in breach of these terms and conditions, the Promoter may declare that entry invalid and select an alternative winner in accordance with these terms and conditions. The Promoter’s decision in this regard shall be final and made in its sole discretion.

  3. The winners will be notified by Instagram message within 2 days of the closing date. The winners must claim their prize by responding to the message confirming their full name and email address and requesting the tickets within 2 days of the notification. If the prize is unclaimed after this time, it will lapse, and the Promoter reserves the right to offer the unclaimed prize to a substitute winner selected in accordance with these terms and conditions.

  4. In the event that the match is postponed, rescheduled, cancelled, played behind closed doors, or otherwise materially altered for reasons beyond the Promoter’s reasonable control, the Promoter reserves the right to amend, suspend or withdraw the prize. The Promoter may, at its sole discretion, substitute the prize with an alternative, but shall have no obligation to provide any cash alternative or substitute prize. The Promoter shall not be liable where the prize cannot be fulfilled due to circumstances beyond its reasonable control.

  5. The winners may be filmed / photographed / interviewed by the Promoter or on our behalf during the North London Derby. The winners grant us a perpetual, worldwide, non-exclusive, royalty-free, sub-licensable and transferable licence to use, reproduce, distribute and make derivative works of such footage / photographs / testimonials in any media and through any media channel.

  6. The winner(s) may be required to participate in publicity arising from this promotion.

28. If you are selected as a winner and Unilever receives a request from a consumer to confirm that a valid prize award took place, Unilever will share the first letter of both your first name and surname with them, e.g. “AA”. If the UK Advertising Standards Authority request confirmation that a valid award took place, we will share information such as your first and last name directly with them.

  1. The winners’ initials of first and last name may be made available on request by emailing

    ukicare@unilever.com within 6 weeks of the closing date.

General Terms

  1. By entering the promotion, all entrants will be deemed to have accepted and be bound by the rules. All entry instructions form part of the rules.

  2. The Promoter, Unilever, reserve the right to terminate this Promotion early in the event of exceptional circumstances outside of their control.

32. This promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram. Entrants are providing information to the Promoter. Entrants release Instagram for all claims and liabilities arising in respect of the promotion.

  1. Entrants’ personal data will be processed for the purpose of administering this Promotion by the Promoter and/or by its agents. Entrant’s details will not be passed onto another third party for any other purpose without prior consent. Entrants' personal data will be processed in accordance with the Promoter's Privacy Policy, available at

    https://www.unilevernotices.com/privacy-notices/united-kingdom-english.html

  2. These terms and conditions and any issues or disputes which may arise out of or in connection with these terms and conditions (whether such disputes or issues are contractual or non-contractual in nature, such as claims in tort, for breach of statute or regulation or otherwise) shall be governed by and construed in accordance with English law. Entrants hereby irrevocably submit to the exclusive jurisdiction of the English courts to settle any such dispute or issues.

Promoter and Data Controller: Unilever UK Limited, 3 St James Road, Kingston Upon Thames KT1 2BA