With our new "Out of Home" campaign in Turkey we aimed at encouraging kids to play outside rather than staying indoors and glued to screens. By converting urban advertising spaces into interactive play zones, the campaign aimed at emphasising the importance of outdoor play and sports for children's growth, resilience, and exploration of the world around them.
Campaign Highlights:
• Giant Slide Billboard: One of the billboards in Istanbul has been transformed into a towering slide, offering an exhilarating experience for kids right in the heart of the city.
• Football Goal Installation: Another installation features a football goal built into a wall-mounted structure, perfect for encouraging friendly competition and active play.
• Basketball Court: A creatively designed basketball court invites kids to organize pickup games and shoot hoops together.
These large-scale out-of-home activations were designed to inspire children to rediscover the joy of outdoor play and sports. "Dirt Is Good" is committed to getting kids "out of home" and into the great outdoors, helping them grow and thrive through active play.